Coloring Concept — Branding That Colors the Mind and Inspires Creativity
Built a vibrant, psychology-driven brand identity for a unique coloring book publisher serving children, adults, and people with special needs.
Overview:
Coloring Concept is a distinctive publisher of coloring books that go beyond leisure — each design is rooted in psychology to support relaxation, creativity, and mental well-being. Their collections cater to children, adults, and individuals with special needs, requiring a brand identity that could communicate across all these diverse audiences while standing out in competitive retail spaces.
Our task was to create a branding system that would be as therapeutic as it was eye-catching. We designed a clean, versatile logo and packaging system that instantly communicates creativity while signaling quality and care. The chosen color palette — bold black paired with energetic turquoise — was selected not just for visual appeal, but for its proven psychological impact: black anchors the brand with sophistication and authority, while turquoise stimulates creative thought, focus, and calm engagement.
- Developed a versatile logo adaptable to print, digital, and packaging needs.
- Crafted packaging layouts that maximize shelf impact while maintaining clarity.
- Applied color psychology to ensure the palette works across audiences and age groups.
- Designed for accessibility, ensuring visibility and appeal for individuals with special needs.
- Maintained a balance between fun and professional to appeal to parents, educators, and retail buyers.
This strategic design approach ensured that Coloring Concept’s brand would not just attract attention but also resonate emotionally with its target audiences.
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Results:
Following the brand and packaging launch, Coloring Concept’s products began drawing significantly more attention in-store and online. The bold, psychology-driven design made them instantly recognizable while also enhancing perceived value among buyers.
- Achieved higher engagement rates in retail product testing.
- Increased brand recall through distinct color and layout choices.
- Created a cohesive identity adaptable for future product expansions.
- Strengthened emotional connection with both child and adult audiences.
The new identity positioned Coloring Concept as more than a coloring book brand — it became a visual promise of creativity, inclusivity, and psychological well-being.