Zekra - Speaking Every Audience’s Language
A psychologically studied brand and presentation design crafted to resonate across diverse formal and public sectors.
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Overview:
Zekra, an event management company in the Middle East, needed a unified brand identity capable of resonating with government institutions, corporate clients, and public/nightlife audiences—without losing cultural or emotional balance.
- One brand language adaptable to formal, corporate, and public event environments.
- Psychological analysis of each audience’s emotional triggers and subconscious expectations.
- Color palette evoking luxury (deep navy), sophistication (petroleum tone), and vibrancy (baby blue).
- Four bilingual presentations—overview and operations versions—crafted in English and Arabic for equal clarity and engagement.
- Logo featuring a subtle hourglass icon to symbolize “memory” and “time,” aligning with the brand’s name and purpose.
The result was a polished, emotionally resonant brand presence that seamlessly connected with diverse audiences while maintaining cultural and strategic cohesion.
Results:
The final brand identity achieved a seamless balance of luxury, professionalism, and approachability, ensuring it resonated equally with government institutions, corporate clients, and public audiences.
- Custom logo with a precisely placed hourglass icon symbolizing memory and time, reflecting thoughtfulness and professionalism.
- Color palette combining baby blue for playful modern energy, deep navy for authority and luxury, and a petroleum tone for grounded sophistication.
- Four bilingual presentations—company overview and operations versions—each in English and Arabic for consistent clarity and engagement.
- Slide designs focused on brevity, psychological impact, and visual flow to maintain audience attention across both languages.
- Positive feedback from clients, suppliers, and partners highlighting the seamless, strategic, and emotionally balanced brand identity.
The result was a cohesive, high-impact visual and verbal identity that connected with all target audiences while elevating Zekra’s presence in the event management industry.